Great team to work with. Always innovating research agency for sensorial research!

DE Master Blenders 1753

We have great professional experience with Rogil! They are reliable, dynamic, pleasant and highly flexible. They are specialised in sensory research among others.

The Coca-Cola Company

Working for

Cases

France Telecom – Mobistar

Rogil executed a study for France Telecom – Mobistar on how sales and cross selling could be increased by optimising their shop layout.

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bpost

bpost wanted to increase cross-selling and optimize communication means in its shops/offices in order to attract external advertisers. Rogil did a survey using in-shop research.

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Young consumers prefer Stevia ice-cream

ROGIL conducted a study as to whether steviosides from Stevia rebaudiana would be accepted as a sugar substitute in ice-cream. Find out which ice cream is preferred!

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Best case history at Esomar

Rogil 'Best case History' Esomar Award 2010

Rogil’s paper ‘Getting into the real world of the shopper’ won the ‘best case history’ award at Esomar in 2010.

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How to figure out the unconscious shopper with eye tracking

Even though it is known by now that the consumer’s decision-making process is largely unconscious, we still tend to ask shoppers what they would or wouldn’t do. In other words, we appeal to reason. That is not necessarily wrong. We researchers do, however, need to aspire to reality-driven research that incorporates objective data, which supplements quantitative and qualitative research. One of those objective measurement methods is eye tracking.

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Bacardi Martini

Bacardi-Martini wanted to increase its impact in the hotel and catering industry in Belgium with off-trade communication.

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Snacks in packs

Ever since its beginning, Ahold has made it its business to understand customer needs. What drives Ahold and its many retail operations is meeting those needs with solutions that surprise the customer and make each shopping trip exceptional. Analytics and the intelligent use of information are core capabilities for fact-based decision-making at every level of the organisation.

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Heinz

Heinz wanted to investigate whether changing the pack would have an impact on sales. Rogil performed eye tracking in a simulated shop environment with the Sens-Pack method.

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Sara Lee

Sara Lee wanted to measure the impact of a new packaging before actually launching it on the market. Rogil was called upon to find out which packaging performed best in shop.

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Flemish tap waters tried and tested

Rogil’s expert panel members are a bit like sommeliers. They describe the intensity of taste aspects and give objective product descriptions based on set methods. One of the tests executed by our expert panel was an evaluation of Flemish tap water from different provinces and a comparison with spring water.

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